Hiring the correct SEO service provider can be critical to the success of any modern day business organization. The chances of any business attracting more customers depend heavily on their search engine ranking. Frequent changes in the algorithm of the search engines make it extremely difficult for business owners to cope up with the requirements of an efficient SEO strategy. This is why it requires high level of expertise from professional SEO organizations to consistently dominate search engines. However, finding out the best option for your SEO requirements is no easy job.
Before starting to interview them, consider how these companies got in touch with you. The better companies are those which you found. You can reject companies that answered your ads because successful companies generally don't have time to answer ads.
Many companies would offer you 100% guarantee for top ranking in Google. Never pay attention to them as no good SEO service provider would provide this guarantee because of continuous changes in search engine algorithms. Moreover, no SEO company can assure top rankings unless you cooperate with them. Similarly reject companies that offer you a rate on per link basis.
Optimization of your meta tags is another important job of your SEO service provider. Your chosen company should not only offer this service, but they must refine your description tags and remove the keyword tags.