When your potential clients visits your website, one of the first things they do is look for is your inventory. If they find a vehicle they like, the next thing they look for is the people working there. They look at your staff page. It makes sense to have information they can use, information like names of your employees a profile pictures to identify what they look like. Along with their just names or pictures comes bios and all the other jazz. What it boils down to is that your clients feel more comfortable knowing that they are working with a REAL person. Having images along with names on your "Staff" page helps clients realize this, which in increases your conversion rate.

 

On the post Human Photos Double your Conversion Rate, they have done an A/B study meaning they have compared the conversion rate between having an image of the actual person to contact versus an image of a phone.

 

It allows people to emotionally invest in a relationship with your business if they can actually see who they are talking to/working with. Having a picture and bio on your about page will create a sense of "Hey, they're a person just like me". Using images of people in other sections of your website also helps in making your business more personable.