How to Hire a SEO Company
Hiring the correct SEO service provider can be critical to the success of any modern day business organization. The chances of any business attracting more customers depend heavily on their search engine ranking. Frequent changes in the algorithm of the search engines make it extremely difficult for business owners to cope up with the requirements of an efficient SEO strategy. This is why it requires high level of expertise from professional SEO organizations to consistently dominate search engines. However, finding out the best option for your SEO requirements is no easy job. Take your time to hire your SEO service provider. The best way to get started is by asking for quotations from different companies and interviewing each of them thoroughly. Given below are some questions that would help you sort out the better options during the interview process.
Before starting to interview them, consider how these companies got in touch with you. The better companies are those which you found. You can reject companies that answered your ads because successful companies generally don't have time to answer ads. At the very beginning ask the companies to provide references. You can immediately reject companies that fail to do so. Some companies may immediately send tons of references with all located in the same region. Be extra cautious with these companies because these could be their friends or relatives. Your choice should be companies that take time to take permission from their clients to send references when the deal is closer to finalization. Ask them what kind of work would they perform on your website, and go for companies that check the technical aspects of your website before making any recommendation. Avoid companies that promise to get everything done even without touching your website.
Reporting is one of the key expectations from any SEO service provider. Many ordinary SEO companies would only be reporting rankings, and you should carefully avoid them. The best of the SEO companies would be providing detailed reporting including organic search, conversion achieved from organic search, visit quality, keyword diversity, time on site, and much more. Many companies would offer you 100% guarantee for top ranking in Google. Never pay attention to them as no good SEO service provider would provide this guarantee because of continuous changes in search engine algorithms. Moreover, no SEO company can assure top rankings unless you cooperate with them. Similarly reject companies that offer you a rate on per link basis. No good SEO company would ever agree to this.
Optimization of your meta tags is another important job of your SEO service provider. Your chosen company should not only offer this service, but they must refine your description tags and remove the keyword tags. Optimization of description meta tags is often insufficient because it doesn't help rankings. Ask the companies if they would put keywords in your URL. A good SEO company would tell you that this wouldn't have any impact on rankings unless there is an exact match domain. During the interview process, ask them if they would want to check your server log files. Many ordinary companies don't even know what server log files are. However, all good companies would want to check them immediately. Finally, before closing the deal, ask them to explain their link building process in detail. The best of the lot would offer you a mix of directory submission, social media curation, and content marketing.